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PROFITABILITY, GROWTH
AND SHOPPING EXPERIENCE

CATMAN - Category Management

Through our methodology of the Category Strategic Plan, we provide the resources and tools for decision making when building a marketing plan through maintenance of planograms, survey and auditing.

 

We handle a common language that allows us to standardize internal processes between the different areas, to improve the presence and visibility on the shelf to reach a connection with the buyer and boost loyalty towards the category.

OUR APROACH COVERS THE KEY ELEMENTS OF RETAIL

  1. Analysis and Planning

  2. Catalog and Planogramming

  3. Implementation on the sales floor

  4. Results measurement

BENEFITS

Increase and profitability

Optimization

from the shelf

Experience

shopping

Measurement

of results

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